So you’re using AI for content creation. Awesome.
You may see how easy this is and now want to delegate this to someone in your team. That’s cool.
Your challenge: ensure that your team uses ChatGPT as intended, giving you the desired results without doing anything that causes problems.
We’ve got you covered.
Download our ChatGPT Do’s and Don’ts cheatsheet: link
Within it you’ll find…
Main uses
1 - Creating content - media materials, pitching emails, social media copy, etc.
It can also multiply your content. Add a blog story and ask it to suggest suitable social media copy (define which platform).
2 - Editing - edit a copy in AP style, or change the tone of the copy
3 - Research
4 - Idea creation - brainstorming, pitches, creative ideas
5 - Summarizing more extensive texts
6 - Review copy and ask for ideas, improvements, or what is missing
7 - Translations
8 - Tech support or help using software
Some Do’s
o Use a new chat (left-hand menu) for new prompts
o Continue in the same chat for ChatGPT to continue learning
o Ask clear and specific questions - the more precise your question, the better the response you will receive.
o Be polite and respectful - ChatGPT is programmed to respond politely and professionally, and it is important to treat it with the same level of respect.
o Proper grammar and spelling will help ChatGPT understand your questions better and respond more accurately.
o Experiment with different questions - ChatGPT can answer a wide range of questions, so feel free to ask anything you're curious about.
o Provide feedback - if you feel that ChatGPT's response is not accurate or helpful, let it know so that it can learn and improve.
o Keep an eye on the latest articles being written in the media to get more ideas on how to use ChatGPT
o Consider what the ethics are when using ChatGPT. What is plagiarism and how does that affect the work you are doing?
Some Don’ts
o Don’t consider the output final. It still needs your professional input
o Don’t consider the output factually correct. You need to fact check
o Don’t consider the output grammatically correct. Double-check and use other software such as Word/Grammarly
o Don’t consider the output unbiased. Watch for any political, gender, social or other bias
o Don’t input any sensitive information. If you would not talk about a client’s information outside of the office (due to timing or other sensitivities), then don’t use ChatGPT
o Don’t expect ChatGPT to provide the highest level of emotion, imagination, ethics, humor, values, or compassion unless you call that out in your prompt - so you’ll need to use your professionalism and experience to add
o Don't use inappropriate language - ChatGPT is programmed to avoid offensive or inappropriate language; using such language may result in no response or inappropriate responses.
o Don't expect ChatGPT to provide medical or legal advice - while ChatGPT can provide general information, it is not a substitute for professional advice from a qualified medical or legal expert.
o Don't engage in lengthy or irrelevant conversations - ChatGPT is designed to provide concise and helpful responses, so keep your questions and interactions focused and relevant.