Marketing automation has become super important for businesses of all sizes, even small and medium-sized ones. It helps them grow their sales pipelines, improve customer support, and make more money. In fact, a study by Act! found that SMBs who use marketing software and other cool tech like CRM see tons of benefits, like increased sales and productivity, happier customers, better marketing, and more growth and revenue. It's no wonder the global marketing automation market hit $5.2 billion in 2022!

Marketing automation can make things like email marketing, content marketing, and SEO way easier and more efficient. This has been especially helpful over the last couple of years when businesses have faced all kinds of challenges like shutdowns, employee shortages, and rising prices. And in 2023, it's gonna be even more important for SMB owners to really get into marketing automation and figure out how to use it to their advantage. That way, they can not only keep up with the competition but actually get ahead of them.

Are you an SMB owner looking to make a big impact in 2023? Then check out these four marketing automation trends that can help you do just that!

Get Personal Customers these days don't just want personalized experiences, they expect them. With the right marketing automation tools, you can cater to your audiences in the right way. By tracking your customers' website and email engagement, you can understand what content engages what audiences and adjust your marketing channels to improve engagement metrics.
Data is Key In 2023, SMB owners must look to better understand and utilize the wealth of information gathered from their marketing software. By tracking customer behaviors and monitoring how different marketing campaigns and messages are performing with audiences, SMBs can simplify data analysis and improve decision-making.
Streamline Lead Generation With automated tools, SMBs can eliminate repetitive, time-consuming manual tasks within the sales funnel. Even a novice designer can create engaging, high-converting, and on-brand landing pages equipped with lead capture forms to collect customer email addresses and phone numbers.
Embrace Omnichannel Marketing By integrating marketing automation with CRM, SMBs can create a seamless flow of information among different channels and audiences. The combination of data unification and automation will pave the way for SMBs to drive sales while maintaining a cohesive user experience.

Ready to take the next step in your digital journey? By following these marketing automation trends, SMBs can expand outreach, increase sales, and drive business growth in 2023.

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4 Marketing Trends You Should Implement This Year to Drive Growth and Improve Sales