The drive to meet client expectations, outperform competitors, and continuously innovate can often lead to burnout among employees. For agency owners, recognizing and addressing the hidden costs of burnout is not just a matter of employee well-being but a strategic imperative for the sustainability and growth of their business…
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As an owner of a marketing agency in the United States, understanding the factors that drive the value of your business is essential for long-term success and growth. While creativity and innovation are undoubtedly crucial in this dynamic industry, there are broader business principles that can significantly impact your agency's value…
Micromanagement is more than a buzzword; it's a management style that can significantly hinder your employees' performance and your business's growth. If you're not familiar with the term or if you suspect you might be micromanaging without realizing it, it's time to delve deeper…
It's clear that the business landscape has been irrevocably altered. For business owners, the call to action has never been more pressing. In this pivotal year, rife with challenges and rich with opportunities, let's explore the eight strategic priorities every business owner must consider to ensure value-creating growth.
If you're an agency owner aiming for long-term success, it's crucial to prioritize your efforts. Here are the five things you should be spending your time on:
Like an uncharted expanse of sea, the landscape of entrepreneurship can be both exhilarating and intimidating. Rich with opportunities yet fraught with challenges, this domain tests the mettle of all who dare to venture. Experienced entrepreneurs, like seasoned sailors, may possess the necessary skills and knowledge to navigate these turbulent waters…
Executive coaching is a professional development process in which an experienced coach works with an individual executive or business leader to help them identify and achieve their professional goals, build leadership skills, and improve performance. Find out more…
According to Harvard Business Review, entrepreneurs who write formal business plans are 16% more likely to achieve viability than otherwise identical non-planning entrepreneurs. Still, you may be saying, “Well, I’m not much of a planner, and 16% isn’t that significant. What about all those people who aren’t planning?” Even if you’ve made it past your first year, or even your tenth year, you aren’t necessarily in the clear as a business owner…
Most new business owners have trouble determining their ideal customers. For some reason, this seems to be one of the hardest things to do for a lot of the new business owners I work with. They tend to avoid narrowing down an ideal customer base because they think that they're narrowing their exposure by doing so…
Competing against big businesses with endless marketing funds can seem overwhelming at first glance. But I like to remind my clients that there’s never been a better time to be a small business owner…