Viewing entries tagged
persona
Most new business owners have trouble determining their ideal customers. For some reason, this seems to be one of the hardest things to do for a lot of the new business owners I work with. They tend to avoid narrowing down an ideal customer base because they think that they're narrowing their exposure by doing so…
Self-awareness requires a conscious effort! This means that self-awareness doesn’t come naturally. It doesn’t even come easily! This skill requires you to invest time in figuring out who you are. Not just who you want to be, or who others think you are, but who you are deep down beneath everything.
